🍊 Welcome back to Business Juice – read by founders who prefer action to talk.

This week, we’re sipping:

• Why lots of ideas suck (and how to test yours)

• Tools people pretend to use (but don’t really)

• Our take on the new Whoop

• A $10 offer to hear your story

Let’s juice it.

❤️‍🔥 PITCH, PLEASE

Good ideas are rare. Make sure you’re not breaking your back for a bad one.

Here’s how to know:

1. You think your idea is relevant to others. Recognise that as an assumption.

2. Ask yourself who’s nagging you, "When can I try it?"

3. Before you tweak the logo, pay attention to the value prop.

Most people get stuck between Stage 2 and 3 on our idea validation scale:

1. Idea

2. Told a friend, they smile and nod

3. Someone said "I'd buy that"

They confuse politeness with progress.

What to do instead:

• Show the offer before it exists (a proto-landing page is your best friend)

• Track clicks, not compliments

• Ask real questions that hurt a little (read The Mom Test)

Or simply grab our Rapid Idea Validation (free)

🧠 QUOTE WE SAVED

“I know that I am intelligent, because I know that I know nothing.” 

Now that is straight-up Socratic sass. Or was it Jon Snow?

 Anyway, stay humble folks.

📡 WEAPONS OF MASS DISTRACTION

The Tool: Notion as a CRM

Everyone says they use Notion for managing contacts. They don’t.

Why it sounds smart:

• It’s flexible

• It looks aesthetic on YouTube

Why it fails:

• You forget to update it

• It’s not built for reminders or follow-up flows

Our take: Use Notion for notes. Use something like Folk or Dex if you actually want to build a relationship engine.

💡WHY BUSINESS JUICE IS DIFFERENT

Greg Isenberg – a prolific builder and community designer – recently launched a paid, tiered-access database of startup ideas sourced from analyzing millions of data points (Reddit, Discord, search trends, etc.)

While impressive, we’re not worried. Here’s why:

📉 No execution support: The ideas stop at inspiration. No workflows, no action plans.

 📉 Little customization: All users get the same list; no filtering by skills, interests, or constraints.

📉 Weak feedback loops: No clear way to validate traction or community feedback on specific ideas.

Whereas we know:

🚀 Personalization > Broadcast: Your idea isn’t a product on a shelf. It gets real attention.

🚀 Validation with Teeth: We don’t say “cool idea” – we say “this is how people actually behave.”

🚀 Execution-Centric: While Greg’s is a curated idea gallery, Business Juice is a launchpad.

And besides, who else can cook up our tasty branding? 🍇

⚙️ PRODUCT REVIEW

Whoop 5.0: Performance Tracker or Anxiety Bracelet?

We’re interested in the new Whoop 5.0 – not as athletes, but as high-performing people.

Pros

• Looks sleek, not tech-bro-y

• Great sleep insights

• App feels premium

Cons

• Heart rate spikes every time Stripe pings you

• Monthly subscription ($$$)

Our verdict: Useful if you’re genuinely optimizing recovery or wary of your heart health. Otherwise, it’s a repackaging of what’s already on the market.

👂 Thinking About a Pivot? We’re Listening

We’d love to hear more about your story on a 15-minute call. Let’s chat, learn, and maybe bounce ideas.

You get:

• Unbiased feedback

• Low-commitment

• $10 for coffee and lunch (on us)

Book a slot by emailing Fraser on our team

Answer our survey

🎞 FROM THE FEED

Here’s what happens when you diss your AI Agent: Watch here

🤣🤣

Share it with a founder who needs the laugh (or the warning)...

Speaking of memes – we’re collecting the spiciest, stupidest, smartest founder memes for our newsletter outro section.
Send yours to [email protected] with the subject line:
 “Juicy Meme.”
Best ones get featured (and probably turned into stickers).

👋 Don’t just sip the Juice and ghost us.

If it hit? Share it.

If it missed? Hit reply and tear it apart.

If you skimmed and found one useful nugget? That’s a win.

Bring the messy ideas – we’ll bring the sharp execution.

Stay Thirsty,
– Team Business Juice (all 3 of us)
 🧃 newsletter.trybusinessjuice.com/ | @trybizjuice

P.S. Got something weird, broken, or brilliant?
Send it to [email protected] – or forward this to a friend who needs a bit of juice in their life.